Lures still exist and apparently work in osrs, but they've gotten far more complicated. Unsurprising as osrs gold still has a real world value. Really its the equivalent of the Nigerian Prince email scam and its ilk.

KempQ on YouTube does a lot of videos on modern luring methods. There's also a guy on YouTube called Hermano, a former Venezuelan gold farmer, who has some interesting insights into the real world value of osrs gold and why Venezuelans do it.