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Re:Hotelling’s Game, or Why Gas Stations Have Competitors Ne... by jacques_chester on Wednesday July 27, 2011 @11:42PM (#2815291)
A simple rule of thumb for fast food, petrol stations and other "drive by" businesses is that they will position themselves on the side of the road dominated by "homeward" traffic.

Most folk in the morning are anxious to get to work on time.

But on the way home, you can catch them on an impulse.

It's not an ironclad rule, but look around and you'll see what I mean.

Re:Hotelling’s Game, or Why Gas Stations Have Competitors Ne... by nowarninglabel on Thursday July 28, 2011 @03:02AM (#2815720)
Having worked closely with a Mcdonald's franchisee for some time, I'm pretty sure your observations are merely anecdotal. If you look at Mcdonald's revenues by average franchise, and adjust for number of hours served, breakfast & dinner revenues are roughly equal (in the simplest case just measuring rush hour breakfast revenues of 7-9am with rush hour dinner revenues of 5:30-7:30pm).
Re:Hotelling’s Game, or Why Gas Stations Have Competitors Ne... by jacques_chester on Thursday July 28, 2011 @03:34AM (#2815790)
I'm willing to be wrong on this. It's based on my observations in a few different cities I've lived in.
Re:Hotelling’s Game, or Why Gas Stations Have Competitors Ne... by Flenser on Thursday July 28, 2011 @04:29AM (#2815895)
Were those observations mostly done while you were driving home hungry?
Re:Hotelling’s Game, or Why Gas Stations Have Competitors Ne... by jacques_chester on Thursday July 28, 2011 @04:41AM (#2815910)
I was driving towards a CBD one day low on fuel and noticing that all the petrol stations were on the other side of the road.

After that, I noticed it everywhere I went.

Re:Hotelling’s Game, or Why Gas Stations Have Competitors Ne... by westicle on Thursday July 28, 2011 @09:21AM (#2816600)
Anecdotally the petrol station thing aligns with my experience, and my preference for filling up on the way home.

Slightly different situation for Mcdonalds though - they're trying to market convenient, fast breakfast food to morning commuters. If the location is most convenient to city-bound traffic, I think it would have a bigger positive impact on morning revenue than the corresponding negative impact on evening revenue. People are in a hurry in the morning!