The same that's happening with Facebook and Tik Tok - the new guys built a better product and that was it. In a sense, it's how life works - the winner takes it all. But that's only true in a 100% free-for-all society, whereas most countries have found that some level of regulation is better than none. To take this a level further, consider the fact that many European countries impose tariffs on US-made cars, making them substantially more expensive to buy in Europe than in the US. A way around that, obviously, is to manufacture them in Europe. Is there something to be said about asking a company that's about to kick Facebook's ass, to use a US-based hosting infrastructure for their US traffic?