Does that seem any more reasonable and rational than "as bad as racism"?

I could even get behind the basic idea that ad hominem attacks are always bad, except that he's already launched an ad hominem attack against what he assumes are "purple-haired Millennials with nose hoops and personal pronoun mood-rings" in the same article! I don't see how to read this as anything but "snarky insults are reprehensible when they happen to me and totally justified when I throw them at someone else."