I like the idea of doubling-down on UX patterns as a 'fashion' that we all have to adapt to each occasion and season.

We'd quickly branch into 'busines formal' UX patterns that change infrequently, only splashing a company color in places but largely uniform, all the way through to 'haute couture' UX patterns like the recent 'brutalist' trend, trusting they only appear on trendier sites and dropshipping fronts.