One thing I’ve enjoyed is a focus on just a couple of brands of old watches. I have about 10 Enicar watches; they made everything from simple hand-wind no-date watches (my favorite) to complex chronographs. They have a whimsical logo (a shark jumping at Jupiter) that matches the whimsy of their founder - his name was Racine, but he had an uncle in the watch business with that name, so he spelt it backwards.