Colleges and universities reap what they sow. When you saddle students with ruinous debt to attend, I'm not surprised they expect to have a say in how the place is run, including what language constructs they prefer. If college was freely provided, then if they didn't like it they could always be shown the door and told to go to a college that was more to their liking. Now you have professors groveling to students because student have the power.