Indeed, a new equilibrium must be arrived at, as the existing contract has proven suboptimal (except perhaps for Amazon, in this context). This is why you see many projects (Redis, Elastic) with commercial potential (or actively generating revenue) moving away from open source licenses that allows for AWS to copy and serve their work wholesale without any compensation or rev share, even if they lose some business from doing so. A loss of some business is preferred to a level of business that is unsustainable for an org as a going concern.