By feature you mean what would have been called a malware once, the only difference is that instead of being a crap plugin installed by mistake in IE it is now pushed by microsoft itself?

At best this “feature” should be opt in.

The entire "Edge" browser is opt-in .... as long as you manage to ignore the repeated prompts to install it and set it as default that appear every 3 days....

Windows is opt-in

How exactly? He didn't even know the "feature" existed in the first place, how should he know how to turn it off?

I'm sure a man with Charles Petzolds intellect and computing experience can easily find the setting to disable the feature on the Privacy, search and service section of Edge's settings It took me less than 30 seconds to find it.

There is something deeply wrong that I even need to hunt down and disable some setting some marketing halfwit thought would be a nice idea to shove in my face.

If only there was some way to find information on the internet.

Ah, the classic "unwanted feature that you have to waste your time trolling the internet in hopes of finding an way to turn it off that wasn't changed in the last forced unwanted update"! I bill at $60 an hour, to whom do I send the invoice?