After our launch where we took #1 product of the day, I sat down to run an analysis on whether it was worth it or not:

‘Worth it’ is a relative term. For us it was, despite traffic, signups and purchases undershooting our expectations.

So why was it worth it?

The benefits to launching were:

1. 10,000+ eyeballs on our website and social media accounts. There’s something to be said for having a ‘launch’ day, Product Hunt or not. It galvanizes the team, friends and users around a specific event and so we received more shares, retweets and organic engagement than any other normal day. It’s important to note that most of these didn’t actually come through the Product Hunt launch, rather from the buzz we generated around it.

2. 300+ app downloads. On the two days spanning our launch (depending on time zone) we had over 300 app installs, which could easily cost $1500 at a $5 CPI.

3. 20 new subscribers. Our launch was among the first few days we shifted to a subscription model so while 20 subscriptions was less than what we had hoped for, it was still a good boost and the users who joined have been high quality engaged users.

So was our Product Hunt launch worth it? Given our cost of the ~70 hours we spent preparing the launch (and that we self produced all our creatives), then undoubtedly yes.

I Put all our findings, research and launch plan here:

https://www.alpeaudio.com/post/is-launching-on-product-hunt-worth-it-and-how-to-do-it

Curious to hear your thoughts on this topic!