I think both types of candies can coexist. If someone makes a joke, it's probably to grab your attention. If someone talks about politics, it's probably to signal something to their peers. If someone uses the last marvel as an example, it's probably a bit of both.

> I don't like when someone puts memes in each paragraph but at the same time I don't like to read "guru on a high horse" that comes like he is a smart ass because he pretends to be professional and all that.

That's fair, I don't like this style too. Which is why I like to describe what I like as "plain English". I'd say the characteristic is that the content is mostly information, and not signalling or entertainment.