Launch HN: Arengu (YC S21) – Frictionless Signup Flows

Re:Launch HN: Arengu (YC S21) – Frictionless Signup Flows by scapecast on Saturday August 07, 2021 @10:27AM (#28098815)

My immediate thought was "man, this is going to be so useful for so many people". I'm saying that as a non-coding founder.

One immediate thought for a feature (you may or may not have already thought of this...). A picklist of options for "how did you hear about us?"

That will help marketing and sales to get more granularity than the usual 80/20 split between "referral" and "direct" in Google Analytics. With all the brand-building efforts like newsletters, videos and podcasts going on - traditional "last touch attribution" tools like Hubspot or even multi-touch tools like Bizible don't capture brand.

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Re:Launch HN: Arengu (YC S21) – Frictionless Signup Flows by jacobovidal on Saturday August 07, 2021 @10:37AM (#28098890)

That’s a typical feature you can add to your signup flows: asking where did you hear about us, the user role, etc. To better qualify users and focus on the ones that matter: triggering email sequences, displaying different walkthroughs, etc.

Thanks for the feedback!

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