> I think again, the backlash is daft.

Don't apologize for this bullshit! Don't let your love of brand trump the reality of what's going on here.

Machinery is being put in place to detect what files are on your supposedly secure device. Someone has the reins and promises not to use it for anything other than "protecting the children".

How many election cycles or generations does it take to change to an unfavorable climate where this is now a tool of great asymmetrical power to use against the public?

What happens when the powers that be see that you downloaded labor union materials, documents from Wikileaks, or other files that implicate you as a risk?

Perhaps a content hash on your phone puts you in a flagged bucket where you get pat downs at the airport, increased surveillance, etc.

The only position to take here is a full rebuke of Apple.

edit: Apple apologists are taking a downright scary position now. I suppose the company has taken a full 180 from their 1984 ad centerpiece. But that's okay, right, because Apple is a part of your identity and it's beyond reproach?

edit 2: It's nominally iCloud only (a key feature of the device/ecosystem), but that means having to turn off a lot of settings. One foot in the door...

edit 3: Please don't be complicit in allowing this to happen. Don't apologize or rationalize. This is only a first step. We warned that adtech and monitoring and abuse of open source were coming for years, and we were right. We're telling you - loudly - that this will begin a trend of further erosion of privacy and liberty.