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A comment on Tiny Australian startup gets 250,000 downloads of its app in just 4 days. Parent comment

Re:Tiny Australian startup gets 250,000 downloads of its app... by tannerc on Tuesday July 26, 2011 @11:34AM (#2807794)
Apparently nothing. They printed some stickers and hoodies and that's it (according to the blog post, anyway).
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Re:Tiny Australian startup gets 250,000 downloads of its app... by Hisoka on Tuesday July 26, 2011 @12:09PM (#2807983)
Some simple Googling gives me lots of articles on LifeHacker, Techcrunch, Mashable, etc. It's clear they reached out to PR months before the release.
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Re:Tiny Australian startup gets 250,000 downloads of its app... by 18pfsmt on Tuesday July 26, 2011 @03:46PM (#2809164)
This is an interesting point, especially considering they specifically mentioned their lack of a marketing plan. Somebody got on the phone/plane at some point, or otherwise utilized existing connections. I took a screenshot[1] of the results (it appears they launched in mid-June), and most startups I've seen will kill for that kind of covdedrage.

[1]http://i51.tinypic.com/2d7bqcj.png

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