Re:Eight pricing strategies
by josefresco on Tuesday August 19, 2008 @02:54PM
(#280675)
When I pay for McDonalds what I'm paying for is the infrastructure that allows for a consistent burger/fry experience wherever I am in the world. I can walk in and describe my food according to the protocol and get it. I'm happy to do that but the food itself is just food.
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Re:Eight pricing strategies
by helveticaman on Tuesday August 19, 2008 @08:08PM
(#281017)
I agree with your sarcasm; this actually applies to me.
There is a good deal less scope for customization in the McDonalds experience. Can you even add or remove components for your Big Mac?