Re:Eight pricing strategies
by jlogic77 on Tuesday August 19, 2008 @02:33PM
(#280644)
When trying to figure out pricing another thing I have done in the past is preserve your premium pricing. It somewhat adds on to #8 and how "Everyone Loves a Bargain".
You can use this in the beginning phases of selling a product or service. Give an intro price. Make sure you let the customer know that this is a special so you can preserve your premium pricing. Give a "Special" 15% discount for the first purchase... or for the first month. Then as business rolls on, you can go to your premium pricing.
No one likes a price increase, but it's not seen as an increase if you are removing a discount.
You can use this in the beginning phases of selling a product or service. Give an intro price. Make sure you let the customer know that this is a special so you can preserve your premium pricing. Give a "Special" 15% discount for the first purchase... or for the first month. Then as business rolls on, you can go to your premium pricing.
No one likes a price increase, but it's not seen as an increase if you are removing a discount.