Someone here is upset about the author "assuming all white/male/heterosexual/whatever people can and should be lumped together" - I fail to see how they're lumping those people in this story together any more than they are the other group.
Someone here is upset about the author "being prejudiced against a group full of unique people" - I fail to see the prejudice in the quoted paragraph.
Someone here is upset about "cishet white male shaming" - I fail to see the shaming.
I don't see marginalized minority groups getting offended at, e.g. academic studies of the Mexican experience in the US for that same sort of grouping.
That the term wasn't invented ourselves[0] seems to be the only real case being made here, but its an abbreviation of two technical terms, not an obvious slur. We could make an analogy to someone getting upset someone using one of one of "African American" vs "Black" vs another such term, but then we're getting pretty well into niche territory versus talking about something obviously offensive to everyone the term describes.
[0] as far as I know, anyway, though I suppose it could've been.
I see your point but I think you are making really big bunchings of value judgments. I live in a Hispanic community. There are lots and lots of people in that group that are cishet white males, their family members aren't going to call them that, though. Not a small number of them find being cishet as only morally acceptable.
It's similar to latinx. They are terms that are used in very specific groups and mean something important there but when they get used across boundaries different groups are basically talking about different things (it's a freedom fighter/terrorist issue).
My guess from your comments is: probably not, from your perspective? Much of your original post that I disagreed with is about the use of the term itself.
But I don't get that sense from the reactions posted by others, since those other quotes I included don't seem to be justified by this article at all, to me.
It surprises me that you don't see that language like this is the same language used against marginalized groups. Nobody but the person that is offended gets to decide how they feel.
We as people of lots of overlapping concerns have to be empathetic or we'll get more factionalism instead of unity and inclusion.