Be interesting if they started to also add reputable content info to their site ranking .... like utilize one of those non-profit fact checking sites and score them based on how many of their articles over a period (3 to 6 months) or long periods of time (a year) was not factual .. truth bent ... etc.

If it was done well and became popular it might cut down on clickbait and the tons of trash that is pushed out as truth but isn't.