Apart from that, Musk is great at marketing and sometimes full of crap, but when you listen to some of his converstions it's not hard to believe that the Mars mission is earnestly what drives him.
Exceptions I can think off:
- military application, but they have their solutions
- on high seas, no idea how that works now
- regions maintaining ground stations is risky (war zones and so on)
Maybe I am wrong, but I have the impression Starlink is for SpaceX is what FSD is for Tesla, a way to "raise" money. And that is working. I am just not sure if I like it, since it would mean innovation success depends more on the founders ability to raise money than actual product market fit or profitability.
Most of my extended family lives in rural Tennessee where their internet options are still dial-up and 5G. Comcast isn't interested in laying additional fiber to remote houses. There are options through AT&T, but I think they end up paying close to $20/GB.
Several of my relatives are pretty pumped about StarLink as a potential option.
I think the niche for StarLink is this - outlying communities where traditional ISPs are uninterested in building out infrastructure for the 'long tails' of the population.