Re:Eight pricing strategies
by helveticaman on Tuesday August 19, 2008 @08:05PM
(#281011)
Apparently, people perceive different numbers differently with respect to their value. I'm not sure how to say this, but the point is that something that costs 99 cents appears cheaper than 1 dollar. The number for which the difference is greatest and most beneficial for the seller is 77, according to Chicago Business School.
It's a fine blog post --- except for the Arby's part --- but if someone has something more substantive, I'd love to read it.