Nice catch! I'm orignally from Norway. Heimdal is the norse god of foresight. Something the world needs in buckets when it comes to climate change.

Our experience so far has been that the environmental angle has been sufficient to persuade. Cement companies are in a bit of a bind given the attention to their sustainability efforts. However we're pitching ourselves as a cost competitive solution. Depending on geography we'll be able to positively affect their bottom line through the carbon credits system. Under the European ETS for example, they reward companies that reduce emissions (https://carbonmarketwatch.org/wp/wp-content/uploads/2016/11/...)

Cool. Yeah, maybe the old way of making cement will be too expensive in the future compared to a greener way. Good luck with your first mover attempt!

Another curious question: Do you make an "actual" limestone, or what is the final output? A rock, chalk, mudlike or something?

Thanks! Yeah, we think it will be. But more importantly, the old way isn't a viable option. It's effectively off the table. Sweden has already banned mining of limestone (https://www.ribaj.com/products/cementa-limestone-mine-suspen...) The product comes out as a really finely ground powder

to be specific, an application was not approved and the reason the court gave was insufficient proof that continued mining wouldn't effect the local groundwater

Yes, thanks for clarifying

I think it's a bit late for foresight, maybe Cassandra (is there a Norse equivalent?) is a more apt description of the situation we are in ;-)

Good luck, great idea, hope it works out!

> Nice catch! I'm orignally from Norway. Heimdal is the norse god of foresight.

I figured you guys just like Marvel movies. :)

They're pretty good too ;)

I thought it was something Kerberos related initially, but that's only due to the fairly mundane circles I move in :)

It is norwegian! My SO lived in Heimdal, Trondheim.

I love Trondheim! Gorgeous city

Yeah, just got done with my degree at NTNU. Really enjoyed living there.