Needs can include a nice workplace and you can negotiate specific details about what that means to you. I did not mean to say that it needs to be money.
You're not describing an employee, you're describing a consultant. Not everyone wants to be a consultant, particularly since most people don't get any training in it before they have responsibilities. If proper entrepreneurship was a subject at school, then maybe people would be willing to be their own business, but that's not what the system creates (or wants).
Fair, I can see why this might bother people. I don't think job security is a thing (career security perhaps), but I can get why its absence would be disturbing.
> expectation to be wading through the job hire swamp every couple of years.
The high level of turnover in this industry indicates that people at least tolerate it. The only people I know who make it 24 months in a role are chained by stock options.
The answer to the question as written is...of course people want the entity that has outsize influence on 40 hours of their week to view them as a person instead of a mindless cog in a machine. People get treated better than cogs. Workers want their working hours to be as pleasant as possible, which is much more likely if your employer sees you as a person.
Is that really surprising to you?