Because the concept of antifragile is nonsense. People don’t get stronger by lifting kettle bells, they get stronger from the rest and nutrition they take after lifting kettle bells. If you put the human body under constant stress, it just breaks down—like anything else under constant stress.

Apple showed excellent robustness under the stress from the impact of COVID. It did so via strong capital reserves and diverse lines of business. Which is great, but it’s bog-standard corporate strategy. Very hard to execute well, though.