I agree that the opportunity is there, but it doesn't seem like the VC wants to fund efforts in that direction. There are all sorts of ways to make social media better as well, but the VC doesn't want to fund that either.

Perhaps because in both cases, after some immediate improvement, the jobs get a lot harder as people fight back to bring their crap back to the top of the heap, but it sure would be nice if they had a corporate motto like "Cut the crap!" IMO...