By and large I think the top level execs of these companies are sociopaths. Not the classic ones that are obvious and ultimately cross too many people. No these people are on a spectrum of being able to understand human emotions and feel them just enough to easily fool standard humans. However their 90% goal is money and that blinds them over time to things like customer loyalty, fair product for a fair price, innovation and it just becomes a money press to them and then they lose customers and throw their hands up and declare well that's just the way it is completely forgetting how their founding products and innovations got them there.