Re:Your Lifestyle Has Already Been Designed (2010)
by jhbadger on Sunday August 01, 2021 @12:56PM
(#28027782)
Maybe among peasants, but the upper classes were very fashion conscious and things changed, maybe not quite as rapidly as today, but still. For example, in America we picture our founding fathers as wearing powdered wigs, as that was the style around the time of the Revolution. But that was a comparatively brief fad, and a decade later had fallen out of fashion.
Only there's no evolution. It's just "buy this" and "now buy that", because if you continued to buy the previous (or a perennial) model, they'd be out of sales. That's not some cultural evolution.
Before 19th-20th century marketing and mass advertising societies could do decades without changing fashions.