A lifetime ago I worked at FriendFinder.com. We boasted of our 30 million customers, but in reality we had less than a milliom active customers in a given year.the other 29 million were either fraudulent affiliate sign ups or created by a team in china who were also paid to flirt two hours per day.

70% of our actual users were men. About 1/3 of our active female users were prostitutes.