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Re:As lockdowns lift, media firms brace for an “attention re... by kortilla on Saturday July 31, 2021 @01:32PM (#28020072)
Anyone can be a creator. You have to be pulling in millions of views from people that are valuable to advertise to (not all views are created equally) in order to make a career out of it.
Re:As lockdowns lift, media firms brace for an “attention re... by throwawayboise on Saturday July 31, 2021 @04:11PM (#28021200)
And even then it's flash-in-a-pan stuff for the most part. My YouTube viewing very often consists of getting interested in a creator, watching a lot of their stuff for a while, slowly getting bored as it gets repetitive, then moving on. This happens sometimes in weeks, sometimes in months, sometimes in only days. There's nobody I watch year after year.