No, just one of their people making a video showing "how to build a custom gaming PC" and ... not doing a particularly good job of it. After a few days of mocking they took the video down, and then a while later made sure everyone remembered again by copyright-striking some Youtubers that had made reaction videos using material from the original video. "the verge PC build" on youtube should find stuff.

Haha I saw it last night. So funny when he calls zip ties “tweezers” - maybe it was meant as a joke.