> The "hard-right" is normally bored teenage boys that are trolling for laughs and don't actually believe any of this stuff.

Sure, for a while, until they find themselves in the middle of a crowd of short haired guys holding tiki torches, marching through town and shouting <you-know-what>.

"pepe the frog" showing up in weird contexts is part of "the joke". It's funny to them when people misinterpret pepe as something completely different.