That’s fair but I think the difference is arbitrary. They exist because people are in pain or suffering so their market is people who are suffering. Again I do not think it’s a bad thing that people capitalize on their suffering as long as they are providing a (mutually) beneficial service.

I see what you mean. And I still find "capitalize on pain" too broad a framing for what the app. Characterizing it that way does not inform and draws parallels to other, less ethical players that "capitalize on pain". Such as Purdue Pharma for example.