Re:TV Advertising Effectiveness and Profitability
by GuB-42 on Tuesday July 27, 2021 @04:53PM
(#27977501)
SpaceX and Tesla do viral marketing, and they are really good at it.
In a narrow sense, Tesla doesn't advertise: they don't buy ad spots on TV, but they certainly do it in other ways. I mean, SpaceX started because Elon Musk wanted to buy a Russian ICBM to put a small greenhouse on Mars as a publicity stunt, Russians said "WTF lol no", Elon Musk said "Ok, I will make my own rockets". I don't know if it is true but it certainly shows the lengths Elon Musk is ready to go when it comes to marketing.
And you say you'd buy Sennheiser over Beats, but you certainly know about Beats. Everyone knows about Beats. To give an idea of the power of Beats relentless advertising, audiophiles (Beats supposed enemies) make articles like "list of bass heavy headphones that are better and cheaper than Beats" (that are not that much cheaper). It may seem like they are attacking Beats, but instead, they have just set them as a reference. Bass heavy headphones = Beats. They talk smugly about how Beats prioritize form over function (Headphones that look cool = Beats). Guess what someone who wants bass heavy headphones that look cool will buy, even though they Beats is far from the only one offering such products?
You won't buy Beats, they don't care, you are not their target. If they want to capture your market, they will create or buy another brand, and use a different marketing strategy.
In a narrow sense, Tesla doesn't advertise: they don't buy ad spots on TV, but they certainly do it in other ways. I mean, SpaceX started because Elon Musk wanted to buy a Russian ICBM to put a small greenhouse on Mars as a publicity stunt, Russians said "WTF lol no", Elon Musk said "Ok, I will make my own rockets". I don't know if it is true but it certainly shows the lengths Elon Musk is ready to go when it comes to marketing.
And you say you'd buy Sennheiser over Beats, but you certainly know about Beats. Everyone knows about Beats. To give an idea of the power of Beats relentless advertising, audiophiles (Beats supposed enemies) make articles like "list of bass heavy headphones that are better and cheaper than Beats" (that are not that much cheaper). It may seem like they are attacking Beats, but instead, they have just set them as a reference. Bass heavy headphones = Beats. They talk smugly about how Beats prioritize form over function (Headphones that look cool = Beats). Guess what someone who wants bass heavy headphones that look cool will buy, even though they Beats is far from the only one offering such products?
You won't buy Beats, they don't care, you are not their target. If they want to capture your market, they will create or buy another brand, and use a different marketing strategy.