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A comment on TV Advertising Effectiveness and Profitability. Parent comment

Re:TV Advertising Effectiveness and Profitability by MuffinFlavored on Tuesday July 27, 2021 @04:17PM (#27977067)
> Car brands are the obvious example of brand advertising.

Car commercials crack me up. Nissan is running commercials lately in the US on how dynamic, sporty, and fun to drive reckless/fast their cars are on TV.

[ Parent | on HN ]
Re:TV Advertising Effectiveness and Profitability by ProfessorLayton on Tuesday July 27, 2021 @04:28PM (#27977189)
"Boring" utilitarian cars have gotten much, much better over time, and can easily match acceleration times of previous "pony" cars of the 90s and earlier — cars that were once considered fast, sporty, and fun to drive.

They can do it while being much larger and achieving much better MPG, as well as being a lot safer.

Utilitarian electric vehicles are even better, but not quite commonplace yet.

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Re:TV Advertising Effectiveness and Profitability by MuffinFlavored on Tuesday July 27, 2021 @06:52PM (#27978586)
> "Boring" utilitarian cars have gotten much, much better over time

I would rather the commercial tell me how purposeful their car is, not how much fun it would be to drive. It's extremely fake/in bad taste/disconnected from reality to try to sell me a Nissan Versa based on how much fun I am going to have in it.

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Re:TV Advertising Effectiveness and Profitability by Leherenn on Wednesday July 28, 2021 @08:56AM (#27983153)
Over here, almost all the ads call the cars "over equipped". Always make me think: could you please remove the superfluous equipment then, and reduce the price?
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