Re:TV Advertising Effectiveness and Profitability
by cbsks on Tuesday July 27, 2021 @04:22PM
(#27977130)
You and I certainly do not need to see any more Coca-Cola advertisements to remember that the brand exists when we are choosing what drink to buy. But there are hundreds of thousands of people born every day. If Coca-Cola stops advertising it may not impact their sales for years, but eventually they could fade away.
Re:TV Advertising Effectiveness and Profitability
by TremendousJudge on Tuesday July 27, 2021 @06:16PM
(#27978352)
They have to keep up the appearance that they are pretty much the only cola drink you ever want to buy. If they stop all their advertising, people would start seeing other brands (and I don't mean just Pepsi, all the other lesser known local brands as well) as viable options.
At least I think that's their logic.
Re:TV Advertising Effectiveness and Profitability
by bluGill on Tuesday July 27, 2021 @04:23PM
(#27977136)
The ketchup industry stopped advertising, and over the next 50 years their market share went down. Nobody knows for sure how much was stopping advertising, but nobody wants to take a chance.
How much growth has Coca-Cola seen on their specific "Coke" line of products? How many people who don't already drink Coke, Coke Zero, or Diet Coke are going to be influenced by a (probably very expensive) TV advertisement reminding them that Coke as a brand of sugary drink exists?
I feel like if they ever wanted to save millions and millions of dollars, they could just stop advertising.
Something something Sriracha