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Re:TV Advertising Effectiveness and Profitability by floxy on Tuesday July 27, 2021 @03:36PM (#27976603)
Thoughts on this take about luxury branding?

https://thelastpsychiatrist.com/2011/11/luxury_branding_the_...

Re:TV Advertising Effectiveness and Profitability by avidiax on Tuesday July 27, 2021 @04:32PM (#27977232)
Overly long, a bit smarmy. The main points, that the audience for that ad aspires to be old money while at best being nouveau riche, and ads that appear to be for women but are placed in a men's magazine are actually for men both seem accurate to me.