Re:TV Advertising Effectiveness and Profitability
by btilly on Tuesday July 27, 2021 @03:14PM
(#27976328)
And how do you measure the value delivered?
If you're not measuring value delivered, how do you know that you're actually delivering value? Remember, you're the person that you can most easily fool.
Fields as diverse as active fund management and psychic readings have been filled with practitioners who were wrong about the value that they thought that they were delivering. I have no particular reason to believe that brand management isn't another.
If you're not measuring value delivered, how do you know that you're actually delivering value? Remember, you're the person that you can most easily fool.
Fields as diverse as active fund management and psychic readings have been filled with practitioners who were wrong about the value that they thought that they were delivering. I have no particular reason to believe that brand management isn't another.