Re:Clubhouse is the big stinker that nobody wants to talk about
by Terretta on Monday July 26, 2021 @07:59PM
(#27967029)
> … CH co-founder Paul Davison talking about opening up to all comers, and I heard him make the claim that Clubhouse has bigger potential than text-based social platforms, because talking has less friction than writing, therefore more people will use a talk-based app. I've heard others make this claim before, and it's always struck me as a deeply flawed thesis.
I would have thought, and still do think, similarly about YouTube and video vs. reading:
Who wants to Google the answer to something simple and instead of taking 30 seconds to read it, spend 12 minutes watching a YouTuber to eventually maybe see the answer read to you.
“The answer may surprise you” … everyone, apparently.
I don’t have to understand it or get it, I just have to accept that a huge chunk of today’s audience would rather spend 10x longer to receive information visually through a tiny embedded video postcard than quickly read it for themselves. So I have to design product experiences accordingly, not just for kids, but for adult enterprise employees too.
I would have thought, and still do think, similarly about YouTube and video vs. reading:
Who wants to Google the answer to something simple and instead of taking 30 seconds to read it, spend 12 minutes watching a YouTuber to eventually maybe see the answer read to you.
“The answer may surprise you” … everyone, apparently.
I don’t have to understand it or get it, I just have to accept that a huge chunk of today’s audience would rather spend 10x longer to receive information visually through a tiny embedded video postcard than quickly read it for themselves. So I have to design product experiences accordingly, not just for kids, but for adult enterprise employees too.