I mean, this is nothing new. If you want newer processes, AMD does a pretty good job of keeping their Zen architecture on the cutting edge without under-engineering the end product. Intel's bag has always been about selling very specific things to specific audiences: bare-metal virtualization for people on Windows/MacOS (rip), super-wide SIMD busses, special overclockable models, IMEI, the list goes on. Intel, much like Apple, is selling a product that supposedly offers a better "experience" than their competitors, which moves like gangbusters in the corporate sector.