All that really needs to happen is for enough people to value other kinds of work to make a market. Once that happens, it will compete with existing ones and that is just fine.

Could happen via government action, literally start paying for work and pay at a rate that seeds a market.

Could happen with individuals too. Think gig work without a company making billions at the top. While that is super attractive for some, it is entirely unnecessary, and in my view, a leaner overall model paying more to labor will prove a worthy device to move these sorts of ideas along. A variation on all this could be collectives. Companies owned by everyone in them, lean at the top, robust otherwise.

As for things, maybe we see a return to longevity in service life being more highly valued. I harbor this value now. Absolutely hate things that I know I cannot use for a decade or more. We can do so much better than the current churn of devices and software. A bit different priority and we could see more things as robust as say, Google maps still able to operate with devices made a long time ago.