More so with whisky than with beer, it's about the flavor, not how drunk it gets you.

And for weed it's more like high concentration of aromatic terpenes == eye watering yummy flavor == health and emotional benefits == also tends to have gobs of THC.

Different strains have different balances and varieties of terpenes and THC. I'd rather smoke "diet weed" with lots of terpenes but little THC, than "crack weed" with no terpenes and pure THC.

https://en.wikipedia.org/wiki/Terpene

https://www.medicalnewstoday.com/articles/what-are-terpenes

https://www.leafly.com/news/cannabis-101/what-is-marijuana-l...

Pinene is my pungent favorite, which what makes Sour Diesel smell like a Royal Pine Air Freshener.

https://www.leafly.com/news/cannabis-101/what-is-pinene-and-...

https://www.caliterpenes.com/en/cannabis-terpenes/sour-diese...

https://www.littletrees.com/fragrances/royal-pine