I am not convinced these are overlapping markets. The Venn diagram probably looks pretty close to two independent circles. I play games on Steam and also own an iPhone. I never play anything on my phone, because it's a completely different experience. I think PC games and iOS games are both games in the same way as PC games and hide&seek are both games. That is to say we use the same term for them, but they're not at all the same in regards to what I'm looking for.
It's not just me either. This line of separation exists in my whole social circle as far as I can tell. None of my PC gaming buddies play mobile games and everyone I know that plays mobile games don't play PC games.
In my experience, a not insignificant percentage of avid players of said mobile game active on Discord are also players of PC/console titles. These players may not represent the mobile game market at large, but they are overwhelmingly moderate to big spenders compared to the F2P crowd out there, so I’d say they are a good representation of a slice of the more valuable market segment. So, yes, there’s an overlap, and I imagine “Yerba Mate Tycoon”’s addressable PC market would be even more likely to play a comparable mobile game than the average AAA action/shooter/etc. market.
On PC $5 is good price, not too low (like $1 or $2), not too high like $20-$30. Feedback from players mostly say, that the game price should be higher.
1. The price is too high. I'm sorry, I know this sounds cheap at $5. But you're competing with the entire world of iOS games. For free, I can get endless kinds of games like this, but with in game purchases. Some of those, like Cardinal Quest 2, are actually amazing and the ingame purchases don't get in the way at all.
I think if you priced it at $2 you might get more revenue in the long run.
2. I don't know what the hell a Yerba Mate is. It does say in the description that it's some kind of coffee, but I honestly had to force myself to buy this. I'd rather buy a coffee than a game about coffee.
I feel guilty saying these things, because I don't know if my feelings here are representative or not. Maybe a lot of people feel that $5 is the right price point and that a game about coffee management is compelling. Either way, I want to support gamedevs, so I might try playing this just for kicks.