My take on this is that the BO/VG vehicles are simply dwarfed by SpaceX/F9 in terms of both physical size [1] (source [2]) and launch profile [3] (source [4]).

It's partially that it's more routine now, but it's more that the F9 is so much larger, has a far more complicated launch trajectory, and in my opinion that they are landing on barges in the middle of the ocean.

[1]: https://everydayastronaut.com/wp-content/uploads/2021/07/Siz...

[2]: https://everydayastronaut.com/new-shepard-vs-spaceshiptwo/

[3]: https://hips.hearstapps.com/pop.h-cdn.co/assets/15/52/1600x9...*

[4]: https://www.popularmechanics.com/space/rockets/a18711/blue-o...