I think you mean if you go to a good school you need to apply yourself. If you live in a rough neighborhood and go to a bad school, it's not really all that difficult. Of course, you have to get through high school, which is not so easy in the rough neighborhoods. But you get the idea.
In an urban area, residential areas are typically segregated by wealth, and wealthier parents want their kids to go to good schools. Further, they are capable of moving within the area so that their children go to good schools. As a result, the competition among students for the top N% more fierce due to the pre-selection of students.
I think making the system more equitable by supporting kids from all backgrounds is socially beneficial, even if it sometimes makes suburbanites complain.
The primary flip side to the top 10% law is that urban centers have much higher levels of competition than rural ones. If you happen to go to high school in Nowhere, Texas, it's quite easy to go to UT since achieving that top 6% is a somewhat trivial endeavor. Whereas if you go to an urban high school in a population center such as Houston, Dallas, or San Antonio, you have to really apply yourself.