> In keeping with a fast growing technology company, all free cash flow is plowed back into R&D to drive down the costs and bring the follow on products to market as fast as possible. When someone buys the Tesla Roadster sports car, they are actually helping pay for development of the low cost family car.
Not only was that the plan in 2006, you'd expect them to lose a bit of money as long as they have available funds, in order to get to mass production faster.
Yeah, the reality is that the big car manufacturers are going to be the ones to commoditize it because they are experts in commoditization and manufacturing processes that Tesla still struggles with today. That may have even happened without Tesla. But I am confident that Tesla has accelerated the adoption of EV and I think it's fair to say that in this sense, yes, Musk absolutely is "bringing EVs to the masses."
That's kind of a silly argument in my mind. Tesla started out making electric sports cars that cost $100,000+ each. Just because a company focuses on high margin products for the super rich when they are starting off, doesn't mean they aren't making significant technological progress that can benefit the world.