These rides are being sold for a few hundred thousand dollars. Before New Shepard and SpaceShipTwo, the only private tourists to space paid tens of millions. That is a huge decrease in price! Now any millionaire can afford it, and it is just within reach of an upper middle class person willing to save for a significant part of their life. Some people couldn't care less about this, but others have dreamed of flying into space ever since Yuri Gagarin, and it is finally a reality.

And like all things, the price will go down. Not as fast as I'd like for these specific crafts, but they seemed like a good target at the time their development began.