Ha, I was going to add basically the same sidenote, even calling it a sidenote and using the word framing. All I was going to state was that the title could have been "right, left or center" but instead he chose "left or right". WTF.

We could almost imagine the author himself is vying for attention by pushing the hot buttons known to work. Either that or he is incapable of recognising his own foibles.