> or is it going to be free, spreading at the level of the individual?

And what are the consequences of that?

When people talk about the marketplace of ideas they tend to think of good, beneficial, ideas winning out over foolishness, conspiracy and just plain inaccuracy.

This has been shown up as naive lately. And if we really are talking about the "marketplace of ideas" being raw, Darwinian, strongest wins, then are we prepared to deal with the fallout of the fact that loud, motivated, well funded bullshit merchants will continue to have a huge grip over the public dialogue?

I feel you are possibly too cynical about the ability of people to (eventually) figure things out.

Because something is posted on the internet doesn't mean large numbers of people actually believe it.

There will always be "wrong" people. That will never change. But there is a degree of wisdom in crowds.

Proper education and "good" cultural values are extremely important and we haven't done so well instilling those lately.

Censorship has also turned out recently to be a bad idea. Neither solution is perfect but since censorship has the basis to destroy information we should choose the less dangerous path of “do nothing”. What is so dangerous lately that has you concerned?