"Not on the timescale you want" is the salient point.
Despite being only able to smoke outdoors I still see many young people in Spain taking up the habit.
The argument about misleading advertising I understand, and if you'd said "advertising portraying smoking as safe would actually be banned" then I think there's a clearer argument (despite my being uncomfortable with the idea of "misinformation" being targeted, we have lots of reasonable precedents for statement you can make about products you sell). But legislating what people's health priorities should be is authoritarian and not a power government should ever have.
Pretty much everyone I know regrets they ever started. That's the difference. Many other drugs are actually nice to use.
I don't want to ban it for those old people that have smoked all their lives. But that young people still take it up is worrying.
Their execs kept the money they made.
Their model was so "successful" that it has been studied, copied, and extended by the other industries I named - with global and irreversible consequences.
As was put so succinctly above; timescales matter. Oceans don't give a fuck what I want, they won't de-acidify themselves no matter how much I cry about the marketplace of ideas/