Sounds a lot like the situation with Mount Washington in New Hampshire. As a cold injuries expert I knew would say, it's located where a lot of idiots can go up it unprepared or when they shouldn't. One of the more recent deaths was a woman who was very fit and prepared. She just set off in the face of really bad incoming weather reports that she apparently thought she could keep ahead of. Turned out to be some of the worst weather of the past few decades.