Alcohol isn't like that. Alcohol is more akin to something like going up stairs or showering or heck, a little similar to smoking. None of these things seem all that dangerous while you do them. But as it turns out, showers are pretty dangerous. Stairs make for horrible accidents, which is why it is so important to have the angle and height right (and even). Smoking, at first, does't seem like it'll give you cancer in 30 years, and may neve "feel" dangerous if you do it sporadically.
And the poster is correct: It doesn't matter much if you have a 3% more chance of dying of something if your chances are properly low in the first place - even after the increase, your chances are still low.
Most people I know have someone in their family or friends who has died because of alcohol related diseases or accidents.
The risks become overlooked because of familiarity and it makes it easier to minimize the risks. It doesn't help that the downsides often aren't immediate: It takes some years to develop disease from it, after all. In general, it takes hours for you to wind up in the hospital or harm someone else - but most of the time, much like showering or walking up the stairs, nothing of note happens.
You're constantly scanning for that one car that won't see you and plow into the side of you, and if you're in the hills a lapse in concentration or patch of gravel can throw you off.
What I mean by that is it's much easier to identify it as a high risk activity compared to alcohol or cigarettes since the risk is an in your face might end you today, rather than an abstract idea of this will hurt you in the long run
I mean, you could say the same about riding a motorcycle. Riding a motorcycle only slightly increases your risk of dying in a horrible traffic accident, but for a lot of people the risk is big enough that they stop riding once they have kids.